Third ear piercing help and care?

i got my earlobe pierced about a week ago for the third time, next to me second one. It's not a cartilage, but on the lobe. It isn't red, or warm, or infected or anything but it does slightly hurt when i touch it. I clean it every day, twice or three times, with alcohol. Is it normal for it to hurt a bit when i touch it? It's also a bit sore after i shower.